You’ve all heard of Pokemon Go, right? The app that steals your Google password and emails? Ha!
Well, maybe not.
Either way, what is most important is Pokemon Go, in a few short days has become bigger than Tinder and Twitter.
The app, made by app builder Niantic Labs, is making money had over fist each day:
App analytics company SensorTower used its predictive model of the App Store and Google Play, which takes hundreds of thousands of data points from its partners to generate an estimate of the download numbers Pokémon Go is seeing: it’s been downloaded a total of around 7.5 million times in the U.S. From Google Play and the iOS App Store, according to their numbers.
In terms of earning power, the game is making around $1.6 million per day, according to SensorTower, and that revenue estimate is limited to iOS only.
To put that into context, Clash Royal (which is among the biggest recent hits in mobile gaming) is currently estimated to be making around $350,000 per day on iOS, according to SensorTower’s data.
But the forecasts going out two years is stunning. Pokemon Go is set to make Apple $3 billion from just purchases alone, according to Variety:
In a research note Wednesday, [ Needham & Co. analyst Laura Martin] noted that King Digital’s Candy Crush generated more than $1 billion in revenue in both 2013 and 2014, and that Pokemon Go’s ratio of paying users to total users is 10 times higher. Apple’s standard cut of sales in the App Store is 30%, “suggesting upside to earnings, plus valuable options on future hits” from the Pokemon franchise, Martin wrote.
But the projected $3 billion revenue from Pokemon Go going into Apple’s coffers seems almost unbelievably high, given that according to Apple, consumers spent a total of about $20 billion on the App Store in 2015.
Three billion. That’s more then the last Avengers movie. More than Star Wars.
Three billion on an app. Is this believable?